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Content marketing’s worth little unless you’re ultimately using all that content to attract subscribers and build your email list. After all, that’s where much of the ROI lies.
So ensuring you’re effectively converting visitors to your site into potentially long-term email subscribers is crucial.
We all make mistakes with our content marketing. That’s how we learn and improve our results over time.
If you screw up too from time to time, just remember one word: kaizen. It’s the process of continual improvement.
It’s an age-old debate.
With often finite resources, you either publish more content, and let quality take a hit.
Or you focus more on the quality of the content, but you’re able to publish less of it....